Creative Content + Brand Engagement Specialist

About the Firm

Our passion is creating spaces that help our clients to flourish. We believe that creating thoughtfully designed and functional spaces that are beautiful and personal to each individual client creates joy and enables people to feel, be and do their best.

We help clients achieve this with three service options: Full-Service Interior Design, Retail and Procurement Services.  These offerings allow us to work with residential and commercial clients with a wide range of style, needs and budgets and challenge us to constantly produce new and creative designs.

About the Role

The Creative Content and Brand Engagement Specialist will work in collaboration with the firm’s owner and our Retail Manager to refine our brand, create content and manage content execution with the goal of elevating the firm's profile, building a strong community of customers and followers and driving retail sales. This role requires a blend of creative thinking, writing skills, strategic planning, social media savvy, and relationship management to ensure a consistent and compelling brand voice across all communication channels and client interactions. 

This is a part-time role with the potential to grow into a full-time position if desired. The position is based in Richmond Virginia with a flexible schedule within core business hours and the option for some work-at-home. 

Key Responsibilities

Brand Strategy and Marketing

• Brand Identity: Enhance and maintain the firm's brand identity, ensuring consistency across all visual and written materials.

• Content Creation: Develop a wide range of content  including, concepts for blog posts and newsletters, social media posts, advertisements and physical collateral.

• Digital Marketing: Execute all digital marketing efforts, including social media, email marketing campaigns, and website updates. Analyze performance metrics to optimize strategies.

• Public Relations: Scan for opportunities and leverage the firm’s relationships with industry influencers, journalists, and media outlets to secure features and build a reputable public image.

Customer and Community Engagement

• Relationship Management: Cultivate and nurture relationships with clients, industry partners, and key stakeholders to build brand loyalty and encourage referrals.

• Events: Promote events, such as open houses, design talks, and exclusive client previews, seek and support participation in community events that align with our core business and values.

• Sales Support: Collaborate with the design and sales teams to create materials and initiatives that drive new business and client outreach. 

Collaboration and Management

• Cross-Functional Alignment: Work with design and sales teams to ensure a cohesive brand message and client experience across all platforms.

• Vendor Relations: Manage relationships with external agencies and vendors involved in marketing initiatives. 

Qualifications

• Experience in marketing and brand management, ideally within the luxury, design, or architecture sectors.

• Exceptional writing, storytelling, and communication skills.

• Creative flair with an eye for design and proficiency with tools such as Canva or Adobe Creative Suite.

• Strong understanding of social media platforms, content strategy, and digital marketing trends.

• Excellent organizational and project management skills.

• A collaborative team player with a proactive and results-oriented approach.

  To apply, send your resume and cover letter to hello@flourishspaces.com